• 5 Signage and Display Trends For Trade Shows to Watch Out For In 2018
    Posted on: December 09, 2017
    Posted by: Graphicworks Staff

    Most of us think that we must focus more and more on online advertising. After all, everyone is going online, right? Cheap handsets and cheaper telecom packs have made the internet accessible for all. Plus, online advertising is highly targeted and can reach a much wider audience. But, there are still some fields where online doesn’t work as much.

    Trade shows.

    Even today, trade shows are more about getting people to your stall on the floor. In such a case, online loses much of its shine. However, that’s not to say that this space is not evolving. From using flags to putting up beautiful LED lights, trade shows have come a long way. And the next big thing here? Read on to find out.

    1. More Vivid Signage.

    Signage in trade shows just keeps getting bigger and brighter. There is so much for a visitor to look around that you have to ensure you stand out. Your banners have to be vivid, detailed, attractive, delightful and meaningful. Participants are coming on terms with this fact. That’s why signage keeps getting better every year.

    1. The Use of Touchscreen Gadgets.

    A big problem arises when you have too many people at your stall. You simply don’t have the manpower to cope up with them. The use of interactive touchscreens solves this problem easily. Besides, electronic gadgets can give a lot more information than human tellers can. Also, in this tech obsessed era, who would not want to use a wall sized giant screen?

    1. Themed Stalls.

    Gone are the days when just a simple attractive advertisement was enough to draw the crowds in. In 2018, you need to ensure that your stall has one common theme all around. It exponentially enhances your brand’s appeal. For example, if you have a modern futuristic brand, you can use sharp minimalist designs and high-end electronic gadgets like VR handsets.

    1. Rest and Recharge Station.

    Recently, this trend has really caught up. All of us who have been at trade shows know this: It’s an exciting, but tiring experience. Hence, stalls nowadays offer sitting and resting spaces along with mobile charging points. Some even provide light refreshments. This is a great way to attract visitors.

    1. Be Different.

    If I had to sum it all up, these two words would do the trick. Whether it be scenic environment, futuristic design or recharging booth, all of them serve one purpose: to differentiate the brand. That is the only way to get attention. Think about it. If all stalls had a rest and recharge station, would it still remain attractive?

    Contact the Pros.

    With time, things are changing. No doubt. However, there is one thing which has remained consistent: competition. In case you would like to really stand out, you will find it difficult to do so on your own. Hence, it is advisable to consult a signage company.