Most of us think that we must focus more and more on online advertising. After all, everyone is going online, right? Cheap handsets and cheaper telecom packs have made the internet accessible for all. Plus, online advertising is highly targeted and can reach a much wider audience. But, there are…
While business expos and trade shows are traditionally held in the winter months, since everyone needs something to distract from the cold, there’s no reason to slack on designing your perfect trade show display now. Getting ahead of schedule is always a good idea, and since summer can be a…
Making a big impact at a trade show is important, but the marketing efforts prior and the follow-up after the event can be the difference between making marketing impression and closing on a sales lead. The most important thing is to have a cohesive message from start to finish. This…