• Finding the Right Location for Outdoor Signs
    Posted in:
    Posted on: January 18, 2019
    Posted by: Graphicworks Staff

    In real estate, the most important thing to consider is location. The same can be said for you signage. When you want your signs to have high-impact and draw attention, you need to consider the location of your outdoor signs just like if you were looking for real estate.


    The first thing to consider when looking for a location for your outdoor signs is to look at the way traffic moves. You want to be able to capitalize on the way people move around your sign, not try to fight this. If you?re on a busy street, it may make sense to use displays right out front of your store where people will easily notice them as the walk or drive by. If your location isn?t that busy, but is near a highway, you may want to consider making sure your sign can be seen from the highway.


    You don?t want to hide your signage either. Make sure that your signs are visible and that means considering other buildings, landscape features, and other things that may hide your sign from sight. You need to look at the viewability of your signage and make sure you?re not placing your sign somewhere where a hill or building will hide it from an important, high-traffic area. A sign hidden away from the public eye does not do much for your business.


    Another thing to consider when it comes to location is lighting. Some areas may have lots of natural or static lighting that can help the viewability of your outdoor signs. Other areas may be shadowed or may lack appropriate lighting for your signs. This will change your needs in regard to the color of your signage and the consideration of whether you need illuminated signage.

    Visibility is Key

    What it all comes down to is visibility. Visibility is key with your outdoor signs. If people aren?t seeing your signs, they?re useless. Luckily, GraphicWorks will help you find the perfect signs for your location. We?ll work with you, your design, and the physical location of your signs to make sure you?re getting maximum visibility.

    If you?re interested in the best outdoor signs, contact our team today!