• Are Vehicle Wraps a Good Investment for Local Businesses?
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    Posted on: April 20, 2017
    Posted by: Graphicworks Staff

    We see vehicle wraps every day during our commutes. For local business owners, it has likely crossed your mind if it would be a good investment for your business. In most cases, it can be one of the best investments. The wraps are relatively low in cost yet make thousands of impressions simply by driving the vehicle as you normally would.

    But before making any investment, it?s good to do proper research and understand what you?re getting into. Here are a few facts to help aid the decision.

    Vehicle Wraps

    So, what are vehicle wraps? They are similar to wall graphics or a billboard but are installed on a vehicle rather than a wall or advertising space. They are created out of heavy duty vinyl to withstand any weather ailment and are installed to look smooth. After installation, the vehicle, if done properly, will look as though it was painted that way to begin with.

    Non-Fleet Vehicle Usage

    When most think of vehicle wraps, they often think of fleet vehicles, but there are more applications for the product. In fact, in some cases, everyday consumers will choose vehicle wraps over paying for a new paint job. They are relatively low in cost and last a long time, making them a better investment than much of traditional advertising. For local businesses, they give the opportunity to access your community without spending your entire budget.

    Compared to Other Advertising

    It is estimated that vehicle wraps cost about four cents per thousand impressions. To keep this in perspective, outdoor signs are estimated to cost $3.56 per thousand impressions and newspapers are estimated to cost $19.70 per thousand impressions. Experts estimate that around 30,000 to 80,000 impressions are made each day with a wrapped vehicle, depending on the area. This means it costs around $44 for one million impressions. Since this is the local community, it?s also the area smaller business need to target.


    Looking at the cost per impression, it seems like an easy choice to make. The actual cost upfront falls between $1,500 and $3,000 for a full wrap. Decals can be used to get a great effect for smaller business that can?t afford the full price, along with other tricks of the trade. At the end of the day, the cost depends on what you ask for and what you can afford.

    Contact us today and our team will figure out the best options for your usage and budget.