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4 Things to Decide Before Ordering a Custom Business Sign

Apr 20, 2023

Are you thinking about ordering a custom business sign? According to Grand View Research, the market size of global commercial printing was valued at $489.63 billion in 2022. Before you call a custom sign company, it's important to think about what you really want. Here are just four decisions to make that'll help you get the sign your business deserves.

1. Purpose

What are you trying to say with your sign? Are you trying to attract attention, provide information, or direct traffic? This is an essential step in the design process and a good place to start before ordering from a business sign company. Deciding on the purpose of your sign will influence other design details.

2. Design

The design of your sign is just as important as its purpose. A good sign will be eye-catching and easy to read. You'll need to choose the right fonts, colors, and graphics. You may also want to consider adding a logo or other branding elements. If you already have an established brand, it's best to use those elements in your design.


When choosing fonts, using ones that are easy to read from a distance is important. You'll also want to choose colors that are complementary and that'll stand out against the background. Any graphics or images on your sign should be relevant to your business and its purpose.

3. Information

You'll need to decide what information you want to include on your sign. This could include your business name, address, phone number, website, hours of operation, or special offers. For most signs, you'll want to keep it simple. If there's too much information, the purpose won't be as clear, and readers may miss what's important.

4. Size

The size of your sign is crucial, too. It should be large enough to be seen from a distance but not so large that it's overwhelming. You'll need to consider the size of the area where you'll place it and any local building codes that may cause restrictions.


With careful consideration of your business sign's design, purpose, and size, your business will soon be known to everyone who sees it! Do you have more questions about custom signs? Call Graphicworks Sign Company today for more information or to get started with our custom services. We look forward to working with you.

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